Show Notes
Morgan Stanley manages trillions — and it's now putting Bitcoin in front of clients. Amy Oldenburg runs the firm's digital asset strategy, and she joins Natalie Brunell to break down what Wall Street actually sees in Bitcoin, why the price has been stuck, and what could finally move it. She also explains how much Bitcoin Morgan Stanley tells clients to own, why most financial advisors still aren't on board, and her honest take on where the price goes over the next 5 years. Topics: - Why a 26-year Wall Street veteran embraced Bitcoin - How much Bitcoin Morgan Stanley recommends owning - Why Bitcoin is stuck even as the banks pile in - What could spark the next big move - Her real 5-year and 10-year Bitcoin outlook - Why "all crypto is the same" is a costly mistake Amy Oldenburg is Head of Digital Asset Strategy at Morgan Stanley. Connect with her on LinkedIn. 📖 Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what’s broken in our current financial system https://amzn.to/3WzFzfU ⚡ *Coin Stories is powered by Gemini* Invest as you spend with the Gemini Credit Card. Earn up to 4% back in Bitcoin on everyday purchases, like gas, dining, groceries, and more—with no annual fee. See website for rates & fees https://www.gemini.com/natalie ⚡ *Ledn* is the global leader in Bitcoin-backed loans, issuing over $10 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Get .25% off your first loan, learn more at https://www.ledn.io/natalie ⚡ *Abundant Mines* Fully-managed Bitcoin mining in the U.S. You own the miners. You keep 100% of the Bitcoin. Voted #1 mining company by peers. Get 1 month of free hosting https://abundantmines.com/Natalie/ ⚡ *Speed Lightning Wallet* For easy, low-cost, instant Bitcoin payments, I use Speed. Download and use promo code COINSTORIES10 for 5,000 free sats https://www.speed.app/natalie ⚡ *Block's Bitkey Cold Storage Wallet* was named to TIME's prestigious Best Inventions in the category of Privacy & Security. Get 10% off using code STORIES at https://bitkey.world ⚡ *The Bitcoin Way* Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way https://www.thebitcoinway.com/natalie ⚡ *BitcoinIRA* You can invest in bitcoin 24/7 inside a tax-advantaged IRA. Choose a Traditional IRA to defer taxes, or a Roth IRA for tax-free withdrawals later. Take control of your future with BitcoinIRA https://www.bitcoinira.com/natalie *Natalie's Upcoming Events* ⚡ Bitcoin 2027 early bird tickets are live — grab the lowest pricing available and use code HODL for 10% off: https://tickets.b.tc/event/bitcoin-2027?promoCodeTask=apply&promoCodeInput=HODL *Extra Services to Consider* ⚡ Ditch your fiat health insurance like I did four years ago! Join me at CrowdHealth www.joincrowdhealth.com/natalie for a discounted plan. *IN THIS EPISODE* 00:00 Tech Roots: From the 1999 Tech Bubble to Emerging Markets 8:26 Why Bitcoin Made Sense Early On 14:17 Morgan Stanley's Spot Bitcoin ETF 16:43 Why Aren't Institutions All-In On Bitcoin? 19:18 Record Demand for MSBT 21:21 Would Morgan Stanley Ever Issue Digital Credit? 23:42 The Advisor Gap: Why Isn’t Everyone Recommending Bitcoin? 28:37 What's Holding Bitcoin Back? 34:19 Corporate Balance Sheets 36:22 Bitcoin's Future 38:05 What Should More People Understand About Bitcoin? 39:15 Winner-Take-All Tech vs. Redundant Finance: The Industry's Future 45:32 Addressing Big Bank Skepticism *OTHER RESOURCES* Natalie Brunell’s website https://www.talkingbitcoin.com *FOLLOW NATALIE BRUNELL ON SOCIAL MEDIA* X https://x.com/natbrunell https://www.instagram.com/nataliebrunell Producer: Aron Bender https://www.linkedin.com/in/aron-bender Editor: Silas Foley 📄 LEGAL & RISK DISCLOSURE This content is for entertainment purposes only — not financial, legal, or tax advice. Always consult a licensed professional. I may receive compensation from sponsored content and affiliate links at no cost to you. Cryptocurrencies are highly volatile and speculative; you risk losing capital. All opinions reflect personal views based on information available at time of recording and are not guaranteed to be accurate or predictive of future performance. #bitcoin #crypto #macro #stocks #cryptocurrency #news #economy
