Show Notes
Relai Co-Founder & CEO Julian Liniger joins Natalie Brunell to share a lighthearted but incredibly eye-opening look at who is actually driving Bitcoin adoption in Europe. While the company originally set out to target young digital natives, they discovered their main traction is with everyday, working-class citizens aged 40 to 50. Julian introduces their ultimate customer persona, "Stefan"—a regular guy working a normal job—explaining why ordinary professionals like taxi drivers, students, and hairdressers are using Bitcoin simply to build a better financial future. #Bitcoin #Adoption #Demographics #FinancialFreedom #Relai #NatalieBrunell #CoinStories
