Cash App Brand Design & Lessons for Branding Bitcoin - Kyle Fletcher (Block) | Bitcoin Design Week

Show Notes

Kyle Fletcher, former Head of Brand Creative at Cash App and now a principal design director at Block, breaks down a decade of Bitcoin-facing brand work and what it can teach the ecosystem. Kyle maps the evolution of Bitcoin aesthetics and offers a five-part “aesthetic horizon”, then spotlights artists and inspirations that can push Bitcoin creative forward. If you’re a designer, marketer, or Bitcoiner thinking about culture and adoption, this talk is a fast tour of what’s worked, what hasn’t, and where to experiment next so we can reach the next 96% through everyday experiences, not just apps. Timestamps 0:00 Intro & Kyle’s background 5:14 Bitcoin Aesthetic Horizon Audit (5 recent aesthetics of Bitcoin) 7:54 Highlights from Cash App 21:48 New Aesthetic Horizons 26:02 Inspiration for Diversification 33:05 Q&A Presented at Presidio Bitcoin Design Week hosted at 📍Presidio Bitcoin A big thanks to co-hosts: Bitcoin Design Community! 🌐 Learn more about the event: https://event.bitcoin.design/ 🐦 Follow us: https://x.com/PresidioBitcoin Learn more about PB: https://presidiobitcoin.org Learn more about the Bitcoin Design Community: https://bitcoin.design/