How to Pitch Bitcoin Without Saying “Bitcoin”

Show Notes

Spiral Lead Steve Lee explains Haley Berkoe's (@HBerkoe) idea for leading with Lightning, fee savings, and familiar payment language, which may be a more effective pitch than leading with Bitcoin itself. https://www.bitcoinmerchantcommunity.org/ Timestamps: 0:00 Merchant aversion to Bitcoin 02:00 Silicon Valley skepticism & the problem with Bitcoin branding 05:03 From pitching Bitcoin to pitching Lightning 🎧 From the PBJ podcast recorded at 📍Presidio Bitcoin 🔗 Full episode: https://youtube.com/live/KZsEVToqXYk?feature=share 🌐 Learn more: https://www.presidiobitcoin.org/