Inside Bitcoin’s Merchant Revolution: How BTC Is Becoming Spendable

Show Notes

A Marin County cafe, Pink Owl Coffee, has been using Square conversions for the past two years, and become something of a blueprint for merchant adoption and how first-mover merchants can seed circular Bitcoin economies. The PBJ crew also dives into ideas around local merchant associations, global zapathons, Square’s international rails, and product/feature request. Timestamps: 0:00 — Pink Owl Coffee case study: Square conversions and saving in Bitcoin 02:12 — Pricing math and why a 21% promo can work 04:18 — Changing behavior: turning discounts into discovery & habit 06:34 — Organizing commerce with a “Bitcoin Merchant Association”? 09:46 — Resources ('leave-behinds') and open-source kits for merchant onboarding 12:04 — Advent calendar and zapathons: coordinating foot traffic and remote support 19:05 — Going global with Square's Register World 21:17 — Product asks for Square: Bitcoin-backed loans, easy discounts, payroll, referrals 🎧 From the PBJ podcast recorded at 📍Presidio Bitcoin 🔗 Full episode: https://youtu.be/Zxtndnb0AHw 🌐 Learn more: https://www.presidiobitcoin.org/