The Brand of Bitcoin - Joshua Philippe (Fold) | Bitcoin Design Week

Show Notes

At Presidio Bitcoin’s Grand Design Challenges session, Joshua Philippe (Head of Design & Brand at Fold; formerly BitMEX and Strike) unpacks the branding challenges facing Bitcoin. In this rapid-fire talk, he shares: His personal journey Why Bitcoin’s current visual identity is fragmented and immature The cultural and political pitfalls of Bitcoin’s image Lessons from mainstream brands like Cash App, Gemini, and Apple A live design challenge: rethinking the credit card chip as a Bitcoin brand artifact Josh argues that Bitcoin’s brand must evolve beyond tech circles, speaking to culture at large while balancing inclusivity, usability, and identity. Timestamps 0:00 Day overview & intro 1:01 Presentation starts Presented at Presidio Bitcoin Design Week hosted at 📍Presidio Bitcoin A big thanks to co-hosts: Bitcoin Design Community! 🌐 Learn more about the event: https://event.bitcoin.design/ 🐦 Follow us: https://x.com/PresidioBitcoin Learn more about PB: https://presidiobitcoin.org Learn more about the Bitcoin Design Community: https://bitcoin.design/