Podcasts/The Bitcoin Collective/McCann Bespoke: Using the Balance Sheet as a Marketing Tool
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The Bitcoin Collective

McCann Bespoke: Using the Balance Sheet as a Marketing Tool

January 29, 2026
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Show Notes

Neil McCann, founder of McCann Bespoke Tailoring in the City of London, explains how the business uses its balance sheet as a marketing tool by accepting Bitcoin and holding Bitcoin as a treasury reserve. 🇬🇧 Want to use Bitcoin as a competitive advantage in your business? Join the Bitcoin Business Network and connect with UK founders already adopting it: http://bitcoincollective.co/bbn McCann Bespoke: Using the Balance Sheet as a Marketing Tool